SendFocus
Start the $500 Audit
The email growth agency for creators & founders

Post less. Send more.

Your list needs a plan, not more software. Start with the $500 Newsletter Audit: a 60-minute working session. Leave with the three fixes that move revenue first.

Led by Carlos Gil, author of The End of Marketing (Kogan Page).

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$500K+
Outlaw Masks, 12-month sales
$1M+
The Hype Section, first-year sales
25K+
Subscribers built from a $5K start
Organic
Hype Section growth approach

Founder case studies: Carlos's own businesses, built on the same system. See the work

The Problem

You built a list. You just don't know how to make it earn.

Most email lists don't make money. They sit, growing, aging, unused. The inbox is the only channel you fully own, and almost no one is treating it that way. SendFocus builds the systems that turn a dormant subscriber list into a predictable revenue stream.

Proof

Tested on our own businesses before yours.

Three marquee case studies, the most recognizable operator-built and engagement-led work.

DTC E-Commerce · Founder Case Study
$5K to $500K+ in 12 Months
Problem

March 2020, speaking tour cancelled, two biggest corporate clients gone, ~$5K to invest in something new, no DTC track record.

Solution

Built email capture and a retargeting system around founder-led content, turning attention into a customer list.

Result

$500K+ in sales in 12 months from a $5K start, with 25,000+ email subscribers. Carlos's own business, not client work.

$500K+
12-Month Sales
$5K
Starting Investment
25K+
Email Subscribers
Read the full case study
Local Retail · Founder Case Study
$1M+ in First-Year Sales
Problem

A brick-and-mortar sneaker and sports card store in Jacksonville with a limited ad budget, walk-in dependency, and online giants (StockX, GOAT, eBay) for competitors.

Solution

Built email, SMS, loyalty, and customer reactivation around the store's community and customer list.

Result

$1M+ in first-year sales, primarily organic. Carlos's own retail business, not a client result.

$1M+
First-Year Sales
Email + SMS
Channels Built
Organic
Growth Approach
Read the full case study
Email Marketing Software · B2B
Brand Evangelist Engagement
Problem

A 25-year-old European email platform competing for U.S. mindshare against newer, U.S.-headquartered brands like Klaviyo, Kit, and Beehiiv.

Solution

A hybrid brand evangelist role spanning content, partnerships, events, spokesperson work, and U.S. customer success.

Result

Modernized U.S. brand voice, new partnership infrastructure, and a customer success program built from zero.

Evangelist
Engagement Role
U.S.
Market Focus
Content
Growth Engine
Read the full case study
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Carlos Gil, Founder of SendFocus
About the Founder

Built by an operator. Not a consultant.

Carlos Gil is the founder of SendFocus, author of The End of Marketing (Kogan Page), and former contracted brand evangelist for GetResponse. He built Outlaw Masks from a $5K start to $500K+ in sales in 12 months and 25,000+ email subscribers. His own retail business, The Hype Section, generated $1M+ in first-year sales, primarily organic. This is experience from his own businesses, not client results.

Read Carlos's full story
From the Stage

I'd rather have 1,000 email subscribers than 100,000 followers.

The keynote that anchors everything we build at SendFocus. Watch the full talk on why owned audiences beat rented platforms, and what to do about it.

Watch Carlos's keynote on owned audiences.

Our Proven Framework

The SendFocus Growth System.

PHASE 01 / AUDIT & STRATEGY

Diagnose

  • Full audit of your current setup, deliverability, and list health
  • Monetization gap analysis: where money is being left on the table
  • Competitive positioning review across your inbox and your space
  • Custom strategy document with prioritized opportunities
Outcome

You get a clear picture of where you are, where you should be, and exactly how to get there.

PHASE 02 / SYSTEM DESIGN

Architect

  • Segmentation strategy designed around behavior and intent
  • Mapped automated flows: welcome, nurture, conversion, and retention
  • Messaging frameworks aligned to your brand voice
  • Template systems built for engagement and conversions
Outcome

A complete blueprint for a system engineered to generate income, not just opens.

PHASE 03 / BUILD & DEPLOY

Launch

  • All automations built and configured inside your platform
  • Every message in every sequence written and designed
  • Tracking, tagging, and conversion attribution wired in
  • QA tested across devices, clients, and segments
Outcome

Your system goes live, fully built, tested, and driving results from day one.

PHASE 04 / SCALE & COMPOUND

Optimize

  • Weekly performance reviews with actionable insights
  • A/B testing on subject lines, send times, and content structure
  • Segment refinement based on purchase data and engagement signals
  • Monthly strategy calls aligning campaigns with revenue goals
Outcome

Your program becomes a compounding asset, growing smarter and more profitable every month.

After the audit, choose the support that fits. See engagements after the audit.

How It Works

Four steps from list to revenue engine.

1

Audit

Start with the $500 Newsletter Audit. Work with Carlos for 60 minutes and leave with three revenue-first fixes.

2

Proposal

You get a custom proposal mapped to your revenue targets. Clear deliverables, clear timeline, clear investment, no guessing, no surprises.

3

Build

We install the systems: segmentation, automations, campaigns, templates, and monetization flows. Done-for-you, not templates-with-homework.

4

Scale

Ongoing optimization, reporting, and content production to compound revenue month after month. You keep the systems. You keep the list. You keep the growth.

Stop renting attention. Own the channel that actually earns.

The $500 Newsletter Audit is a 60-minute working session. You leave with the three fixes that move revenue first.

Start the $500 Newsletter Audit
60 minutes with Carlos

Not sure yet? Book a free 15-minute call